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World Series Attention
The last time the Cubs were in the world series, we didn’t have internet. Now we do, and we can use it for so many things! As usual, we are interested in what the data tells us. We wanted to look at...
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Women & Vertical Engagement
Our data allows us to understand how users interact with content online. We looked at where women online are spending the most time consuming content by vertical using time spent and session depth....
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Earth Day Insights
We used our data to look into online engagement with environmental content. We found that when users are reading about the environment they are highly engaged. Save
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Readership analysis: What are moms most interested in?
We took a look at the top indexing categories by volume for Moms w/ kids in household. Out technology lets us look at specific keywords and topics where they are more engaged than the average online...
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Classic Millennials: What is most engaging to them online?
Millennials are quickly becoming the most important generation when it comes to brand targeting. As always, advertisers want to reach the users who are always connected and are in a position to make...
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Future of Programmatic Video: Clearing the Path to Success
Programmatic video and TV are both taking off, but many challenges still remain in the ad tech ecosystem. What are they, how will they be resolved and over what time frame? These were some of the key...
View ArticleGenesis Media Increases Inventory Quality Standards with New SSP
Genesis Media Increases Inventory Quality Standards with New SSP Company Integrates New Third Party Fraud Filtering and Improves Content Transparency NEW YORK, Nov. 16, 2017/ PRNewswire/ – Genesis...
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Genesis Media Expands Programmatic Technology by Merging with Altitude Digital
Company to Launch First Publisher Video Platform Connecting User Behavior Data, Content Analytics and Programmatic Advertising NEW YORK, Aug. 10, 2017/PRNewswire/ — Genesis Media, a leading publisher...
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Why Outstream May Be Crucial This Q4
Rich Knopke-CRO, Genesis Media As Ghostbuster’s Dr. Peter Venkman says, it’s typically cats and dogs living together, mass hysteria (!), during normal fourth quarters. This year, finding...
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Genesis Media Introduces New Pricing Model for Fully Viewed 6-Second Video Ads
Advertisers Only Pay for Bumper Ads That Are Viewable from Start to Finish, Based on Moat Measurement (New York, NY) – December 06, 2017 – Genesis Media, a leading publisher platform and analytics...
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