Genesis Media Introduces Page Attention Rank™ (P-A-R™): The First Effective...
NEW YORK, May 5, 2015 /PRNewswire/ — Genesis Media, creator of the industry’s first attention platform, today announced the launch of Page Attention Rank™ (P-A-R™), its newly patented analytics...
View ArticleGenesis Media Launches Cost Per Viewable Impression to Connect Consumer...
NEW YORK, June 2, 2015 /PRNewswire/ — Genesis Media, the company that turns attention into value by dynamically pairing quality editorial with video ads, today announced its new Cost Per Viewable...
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4th of July Infographic
Genesis Media™ measures consumer attention online at page level. This holiday we asked more than 12,000 users online to see who really paid attention in history class.
View ArticleNative Advertising: To Be Desired Or Not To Be Desired?
By Josh Feuer, Chief Product Officer Much has been written about the surge in demand for native advertising. Some may even describe this age of advertising innovation as the age of native advertising....
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Black Friday Insights
We recently surveyed 17,000 consumers to find out more about their holiday shopping habits and the types of advertising that really grab their attention.
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CES 2015: The Wall Street Journal Features Genesis Media
It’s a busy and exciting start to the year with CES 2015 in full swing this week! The Wall Street Journal featured commentary from Genesis Media as part of it’s ongoing coverage of the conference.
View ArticleSuppression vs. Monetization
Lulu Phongmany, SVP Business Development There are two core issues affecting the balance between suppression and monetization in the world of online publishing. The first: users hate advertising. This...
View ArticleReclaiming The Value Of Viewability
As the CEO of an advertising technology company in New York City, I work and speak with an interesting mix of publishers, brands and agencies on a daily basis. I make a point of soliciting candid...
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March Madness Infographic
Genesis surveyed over 15,000 online users about where their attention lies during March Madness. We were surprised to learn just how engaged users can be when it comes to following the tournament.
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Back to School
Genesis asked nearly 1,000 people how they prepare to go back to school and where their attention is while they are in class…Here’s what we found.
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